Shadow Days Give our Students Something to Chew On
Shadow days give our students something to chew on. In this instance, 11 of our Wyverns attended a shadow day at the Hartford Yard Goats, the minor league baseball team that plays in the Eastern League. The team is a Double-A affiliate of the Colorado Rockies. This was an invaluable opportunity to learn about the various day-to-day responsibilities of a number of individuals involved in running the organization: the general manager, head of operations, director of marketing and communications, broadcasting, and sales.
Each department head at the Yard Goats explained their job functions so that our Wyverns learned what aspect of the organization appealed to them. One key takeaway from the visit was learning that many people within the franchise did not receive a sports marketing degree in college. Only one individual who spoke with the students received a degree in sports marketing, and the head of sales studied communications with a minor in psychology. In fact, many of the employees who spoke were not even aware of the team’s record of last year, but they were aware of how many games were sold out (51 out of 70 games)!
Although the baseball season has not kicked off yet, the Yard Goats employees remain as busy as ever. The personnel are planning and scheduling theme nights, ticket sales, events for season ticket holders, and selling sponsorships. Key sponsors for the Yardgoats include Dunkin’ Donuts, Laz, Connecticare, Travelers, The Hartford, People’s United Bank, and Hartford Healthcare among others. The organization is deeply invested in the community and hosts several fun events including Goat Yoga (exactly as it sounds), Bark in the Park, Mascot Day and other family-friendly activities. The Yard Goats also run a youth ambassador program and internship program to help students pursue their career aspirations.
These authentic learning experiences allow our Wyverns to get a broad look at an organization and consider which route their future will take. Although they may decide not to pursue a field in sports marketing, job shadow days allow them to see the various opportunities available to them.
Located in West Hartford, CT just steps from Blue Back Square, Kingswood Oxford is a private school inspiring co-ed day students in grades 6-12 with a college preparatory curriculum. Empowered students become clear confident communicators, resourceful problem-solvers, and ethical leaders. KO: where unlimited potential meets endless opportunities.